Dictionary.com Names "67" as 2025 Word of the Year: What It Means and Why It Matters

"67" Crowned Dictionary.com’s 2025 Word of the Year: A Generational Divide in Slang

In a surprising twist that has left many scratching their heads, Dictionary.com has officially named "67" as its 2025 Word of the Year. The announcement, made on October 29, has sparked conversations across generations, with some embracing the term while others remain baffled.

What Does "67" Mean?

The term "67," pronounced "six-seven," has become a staple in Gen Alpha slang, frequently appearing in TikToks, memes, and even classrooms. Its origins trace back to the song "Doot Doot (6 7)" by artist Skrilla, which ignited a viral trend. The phrase gained traction through a series of viral videos featuring a young boy dubbed the "67 Kid," leading to teachers across the nation sharing strategies to curb its use in classrooms.

Interestingly, the meaning of "67" is somewhat elusive. Dictionary.com describes it as a term that can mean "so-so" or "maybe this, maybe that." Its power lies in its vagueness, embodying a sense of irony and humor that resonates with a generation fluent in digital shorthand.

The Cultural Impact

"67" exemplifies how quickly language can evolve in the digital age. As Dictionary.com noted, “67 shows the speed at which a new word can rocket around the world as a rising generation enters the global conversation.” The term’s absurdity seems to be its charm, connecting young people through a shared language that defies traditional definitions.

The 2025 shortlist for Word of the Year also included other creative contenders like "Aura Farming," "Broligarchy," and "Tradwife," reflecting current cultural trends. However, one standout was the dynamite emoji, or "TNT," which gained popularity following the engagement of Taylor Swift and Travis Kelce, symbolizing their explosive love story.

Generational Reactions

The reception of "67" has been mixed. While younger generations embrace the term as a fun and ironic expression, older individuals often find themselves puzzled by its meaning. This generational divide highlights the ever-evolving landscape of language and communication, particularly in an age dominated by social media.

As "67" continues to permeate popular culture, it raises questions about the future of language and how new terms will shape communication in the years to come. Whether you love it or loathe it, one thing is clear: "67" is here to stay, at least for now.