Keyloop Launches Fusion: A Revolutionary Automotive Retail Platform for the Middle East

First Published: 10-Jun-2025 10:26:59

Keyloop has unveiled Fusion, an innovative end-to-end Automotive Retail Platform aimed at enhancing vehicle sales and aftersales processes for retailers in the Middle East. As the official Technology Partner of Mobility Live Middle East (24–25 June 2025), Keyloop will showcase Fusion, designed to optimize dealership operations and improve customer experiences.

Keyloop Unveils Fusion: A Game-Changer for Automotive Retail in the Middle East

Dubai, UAE – June 10, 2025 – In a significant leap for the automotive retail sector, Keyloop, a leading global automotive technology company, has launched Fusion, an innovative end-to-end Automotive Retail Platform (ARP) designed to streamline the vehicle sales and aftersales process for retailers across the Middle East. This groundbreaking platform will be showcased at the upcoming Mobility Live Middle East event, taking place on June 24-25, 2025, at the Dubai World Trade Centre, where Keyloop serves as the official Technology Partner.

Fusion is poised to revolutionize how motor retailers operate by integrating four distinct domains: Demand, Supply, Ownership, and Operate. Each domain addresses critical functions within dealership operations, ensuring a seamless experience from initial customer inquiry to long-term ownership retention. Central to the platform is Keyloop’s Drive Dealer Management System (DMS), which enhances operational efficiency and decision-making.

“Middle East is a critical growth region for Keyloop,” said Monzer Tohme, Managing Director Sales MEA. “With Fusion, we unlock more value for the dealer network, simplifying the vehicle sales and ownership journey while adhering to our Experience-First principles.”

Key Features of Fusion

• Demand: This domain maximizes deal profitability through advanced communication tools and intelligent retention initiatives, enhancing customer loyalty and improving lead-to-sale conversion rates.

• Supply: Retailers can proactively manage vehicle supply, optimizing inventory and asset risk to achieve maximum profit per unit.

• Ownership: Focused on aftersales, this suite of management tools boosts efficiency and customer satisfaction, maximizing workshop utilization and income per visit.

• Operate: At the core of this domain is the Drive DMS, which supports retailers in achieving peak operational efficiency and informed business decisions.

A Customer-Centric Approach

Fusion is cloud-based and powered by AWS, allowing for rapid and secure deployment across organizations of all sizes, including major dealer groups with diverse vehicle brands. The platform employs ‘Experience-First’ technology, ensuring that customer needs are prioritized throughout the purchase and ownership cycle.

Visitors to Mobility Live Middle East will have the opportunity to hear from Keyloop executives, including Tom Kilroy, CEO, and Dean Gardner, Chief Customer Officer, who will discuss creating a modern digital retailing ecosystem. Additionally, Tohme will lead a panel session with industry experts on the importance of data connectivity in enhancing customer experiences.

Transforming the Automotive Landscape

“Today’s evolving automotive ecosystem demands a more flexible, scalable, and integrated approach,” Tohme added. “Fusion is a compelling proposition that drives value for our customers, fostering trust, revenue growth, and long-term loyalty.”

As the automotive industry continues to evolve, Keyloop’s Fusion stands out as a transformative solution, promising to reshape the landscape of automotive retail in the Middle East.

For more information on Fusion, visit Keyloop’s official site.

This launch marks a pivotal moment for automotive retailers in the region, as they seek to enhance operational efficiency and customer satisfaction in an increasingly competitive market.