As the excitement builds for the upcoming National Football League (NFL) season, the Green Bay Packers are set to take their storied tradition across the Atlantic. This fall, fans in Europe will have the unique opportunity to engage with the Packers through special events known as the “Packers Huddle.” These gatherings are designed to bring the spirit of Lambeau Field to fans in three vibrant cities: Dublin, London, and Berlin.
While the Packers won’t be playing games overseas this year, they are committed to fostering a sense of community among their international fan base. The Packers Huddle events are scheduled for Dublin on September 27, London on October 11, and Berlin on November 8-9. Each Huddle will take place on a Saturday, just before an international NFL game in the respective city on Sunday, creating a weekend full of football festivities.
These events promise to be a feast for the senses, featuring opportunities to meet Packers legends, snap photos, and win exciting prizes. Fans can indulge in a taste of Wisconsin with traditional tailgate foods that are sure to evoke memories of game days at Lambeau Field. Live entertainment will also be a highlight, with music, games, and interviews designed to keep the energy high and the excitement palpable. The Packers Huddles aim to unite fans from different backgrounds, allowing them to share their passion for the team and build anticipation for the upcoming games.
Details regarding the timing and specific venues for these events will be unveiled in the coming weeks, ensuring fans have all the information they need to participate in this unique experience.
In a significant move to expand their global reach, the Packers were awarded marketing rights in Ireland, the United Kingdom, and Germany through the NFL’s Global Markets Program. This initiative allows the team to engage in specialized marketing efforts, including events, digital initiatives, and curated content aimed at connecting with international fans.
The Packers are dedicated to showcasing Wisconsin’s unique charm and Midwestern character to new audiences. In Germany, they have even launched a German-language Instagram account, providing tailored content to engage with German Packers fans. For those interested in more information, updates can be found at packers.com/international.
The Global Markets Program, initiated in 2022, is part of the NFL’s long-term strategy to help clubs build their brands on a global scale. Teams can apply for international marketing rights, which are awarded for a minimum of five years. During this period, they can pursue activities in their designated markets that mirror what they do in their home territory, fostering a deeper connection with fans worldwide.
About the Green Bay Packers: Established in 1919, the Green Bay Packers are not just a professional football team; they are a cultural institution. As the only community-owned team in U.S. professional sports, over half a million fans hold shares in the club. Despite playing in Green Bay, Wisconsin—home to just over 100,000 residents—the Packers are the NFL’s most successful franchise, boasting 13 championships, including four Super Bowls.
Lambeau Field, the team’s legendary home stadium, has sold out every game since 1960 and is celebrated as one of the best gameday experiences in sports. The camaraderie among fans is palpable, with generations of season ticket holders welcoming newcomers to their pregame tailgate parties. The entire state of Wisconsin rallies behind the Packers, with fans affectionately known as “Cheeseheads,” a nod to the state’s dairy heritage. The iconic foam cheese hat has become a symbol of the team, representing the deep-rooted connection between the Packers and their supporters. More than just a football club, the Packers embody a beloved tradition that unites a community, a state, and fans around the globe.