About Brand Finance

Brand Finance Releases Annual Brand Valuation Rankings

Brand Finance, the world’s leading brand valuation consultancy, has released its annual rankings of the most valuable brands across all sectors and countries. With headquarters in London and operations in over 25 countries, Brand Finance conducts more than 6,000 brand valuations each year, supported by original market research.

Using a unique approach that combines perceptual data from the Global Brand Equity Monitor with data from its valuation database, Brand Finance provides brand leaders with the data, analytics, and strategic guidance needed to enhance brand and business value.

Brand strength is evaluated through a balanced scorecard of metrics, including marketing investment, stakeholder equity, and business performance, resulting in a Brand Strength Index (BSI) score and corresponding Brand Rating up to AAA+.

The brand valuation approach used by Brand Finance involves the Royalty Relief method, which estimates the likely future revenues attributable to a brand by calculating a royalty rate for its use. This process includes determining brand-specific revenues, forecasting revenues, and discounting post-tax brand revenues to arrive at a net present value, known as the brand value.

Brand Finance’s rankings provide valuable insights for organizations looking to make strategic decisions and enhance their brand value. The annual release of these rankings is eagerly anticipated by industry leaders and stakeholders alike, as they offer a comprehensive overview of the most valuable brands in the global marketplace.

For more information on Brand Finance’s brand valuation rankings and methodology, visit their website or contact their team for further details.
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