McCann Worldgroup India has reason to celebrate as they have had a stellar performance at ADFEST 2025, taking home a collection of prestigious awards that highlight their commitment to innovative ideas, impactful storytelling, and purposeful innovation. The agency’s standout achievement was the Grande Innova Lotus win for ‘Fit My Feet’ for Buckaroo Footwear, a groundbreaking campaign that revolutionized design and accessibility in the industry.
Not stopping there, McCann Worldgroup India also secured Silver in the Sustainable Lotus (Health & Well-Being) category and Bronze in both Design (Product Design: Consumer Products) and Creative Strategy Lotus (Contextual Insight) for their work on ‘Fit My Feet.’ This recognition underscores the agency’s ability to create campaigns that not only captivate audiences but also make a positive impact on society.
Another highlight of McCann Worldgroup India’s success at ADFEST was their campaign for ESAF Small Finance Bank, ‘Dabba Savings Account,’ which won in Lotus Roots and garnered three Gold awards in Creative Strategy (Audience Insight and Finance/Commercial Services) and Sustainable Lotus (Reduced Inequalities). This campaign’s success is a testament to the agency’s deep cultural understanding and their dedication to creating campaigns that drive positive social change.
McCann Worldgroup’s creative prowess was further showcased through their international offices, with McCann Worldgroup Singapore & China winning Bronze for ‘Tone Proud’ (Tecno) in Digital & Social Lotus (Social Purpose) and HERO/McCann Australia receiving Bronze in Digital Craft Lotus (Use of Technology) for “Mindography” (Instax). These wins highlight the agency’s ability to deliver impactful campaigns across various regions and industries.
Prasoon Joshi, chairman of McCann Worldgroup Asia Pacific and CEO and CCO of McCann Worldgroup India, expressed his pride in the agency’s achievements, emphasizing the importance of purposeful thinking rooted in real human truths. Valerie Madon, chief creative officer of McCann Worldgroup Asia Pacific, echoed this sentiment, emphasizing the agency’s belief in the power of creativity to drive both brand and societal impact.
Overall, McCann Worldgroup’s success at ADFEST 2025 reinforces their ongoing mission to deliver work that resonates deeply, performs meaningfully, and upholds their promise of ‘Truth Well Told.’ With a diverse and talented team across the region, the agency continues to push boundaries and set new standards for creativity and innovation in the industry.
