Cybersecurity vendor Palo Alto Networks (PAN) is making significant investments in new cloud infrastructure across the Asia-Pacific and Japan regions. The goal is to integrate its secure access service edge (SASE) browser, known as Prisma Access Browser, into the local markets. This move highlights the company’s commitment to enhancing cybersecurity measures in the face of evolving threats.
The Prisma Access Browser is a SASE-native secure browser that leverages Palo Alto Networks’ Precision AI technology to protect against web-based threats and malware. Traditional web browsers are often vulnerable to various attacks, such as phishing, malware infections, and malicious extensions. By introducing a more secure browsing solution, PAN aims to address these vulnerabilities and provide a safer online experience for users.
Anupam Upadhyaya, vice president of product for Prisma SASE at Palo Alto Networks, emphasized the importance of securing unmanaged devices within organizations. With the rise of remote work and distributed workforce models, unmanaged devices have become a weak link in the security chain. By integrating the Prisma Access Browser into existing infrastructure, PAN aims to strengthen organizations’ security posture and mitigate potential risks associated with unmanaged devices.
One of the key challenges organizations face is the inability to decrypt network traffic for security purposes. A significant portion of web traffic remains encrypted, making it inaccessible for security measures. By investing in cloud infrastructure and expanding its presence in the Asia-Pacific and Japan regions, PAN seeks to help organizations meet local data residency requirements while maintaining high security and performance standards.
The increasing reliance on browsers as the central platform for work activities has prompted analyst firm Gartner to predict that enterprise browsers will become the core platform for delivering workforce productivity and security software by 2030. This shift underscores the importance of implementing robust cybersecurity measures within browsers to protect sensitive data and mitigate potential threats.
Simon Green, president of Asia-Pacific and Japan at Palo Alto Networks, highlighted the growing trend of organizations moving their workloads to the cloud in the region. By expanding its cloud security presence and offering localized access to cybersecurity solutions, PAN aims to support organizations in meeting their data residency needs and enhancing their overall cybersecurity posture.
In conclusion, Palo Alto Networks’ investment in new cloud infrastructure and the integration of its Prisma Access Browser in the Asia-Pacific and Japan regions reflect the company’s commitment to providing advanced cybersecurity solutions to address evolving threats. By focusing on securing web browsing activities and addressing vulnerabilities associated with unmanaged devices, PAN aims to empower organizations to navigate the digital landscape with confidence and resilience.
